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Digital Marketing Specialist

Digital Marketing Specialist

Job Description: The Digital Marketing Specialist will create the online pipeline needed for Peak Capital Funding Content Team to release engaging material. The ideal candidate will be an expert in marketing automation, drip campaigns, digital media purchasing, SEO, analytics and attribution. Working alongside a worldwide team of Marketers, the Digital Marketing Specialist will be tasked with the deployment of global marketing campaigns. Responsibilities
  • Build automated Drip Campaigns via Pardot’s Engagement Studio.
  • Set-up digital acquisition programs on LinkedIn, Facebook, Google Ads, and other industry vendors’ ad networks.
  • Manage relationships with platform representatives and take advantage of new offerings and tools.
  • Track online acquisition, conversion, and leads through various channels.
  • Run A/B split tests to optimize campaign performance.
  • Optimize on-page SEO.
  • Analyze KPI’s and provide recommendations for campaign improvement.
  • Monitor digital marketing trends and research new opportunities.
  • Assist with social media posting, moderating, and engagement.
  • Use Pardot to nurture and score leads.
  • Create the necessary forms and fields to build highly segmented audience lists.
Qualifications:
  • 2-5 years of experience creating digital campaign pipelines for B2B SaaS organizations.
  • Expert in Pardot’s Engagement Studio.
  • Deep understanding of audience segmentation and best practices.
  • Familiarity with Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts.
  • Proficiency in Salesforce, Pardot, Facebook Ads, LinkedIn Ads, and Google Ads.
  • Ability to work independently/efficiently and thrive in a fast-paced environment.
  • Highly organized with a strong attention to detail.
  • General tech savvy-ness.
  • Ability to set up remarketing campaigns and lookalike audiences.
  • An ironclad work ethic and a positive attitude.
  • Preferred: In-depth understanding of SEO best practices and familiarity with SEO/SEM tools including AdWords, Moz, SEM Rush, etc.
Job Type: Full Time
Job Location: California Texas

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